52
goji berries
Worth a lookShows low returns (0.0%), but soft demand (-37.8% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Good651avg incumbent reviews — the moat a new listing must climb
Market size
Good£292K£292K/yr · 156K searches
Avg price
Good£12.13avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.61–£23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-37.8%90-day search growth — must beat 0% to launch