59
goats milk
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£26.42avg listing price — sweet spot $15–$100
Review moat
Great132.23avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.23–£131.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£331K£331K/yr · 83K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier