54
goats milk powder
Worth a lookShows low returns (0.1%), but soft demand (-2.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£35.11avg listing price — sweet spot $15–$100
Review moat
Great142.71avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Good£8.26–£131.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 32K searches
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier