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gluten free sweets
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Market size
Good£500K£500K/yr · 664K searches
Review moat
Okay2,152.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.33–£20.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand