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gluten free flour
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great324.14avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good£0.75–£38.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 132K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch