50
gingerbread
Worth a lookShows low returns (0.1%), but soft demand (-28.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great125.94avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Good£0.93–£31.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Market size
Okay£210K£210K/yr · 186K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier