39
ginger
Skip itPrices mostly outside the sweet spot ($1.20–$6.14) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great410avg incumbent reviews — the moat a new listing must climb
Market size
Okay£221K£221K/yr · 338K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Avg price
Bad£2.99avg listing price — sweet spot $15–$100
Price range
Bad£1.20–£6.14cheapest to priciest tracked listing — scored on the share inside $15–$100