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ginger wine
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.86avg listing price — sweet spot $15–$100
Price range
Great£5.62–£58.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great489avg incumbent reviews — the moat a new listing must climb
Market size
Okay£138K£138K/yr · 85K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand