61
gin gift set
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£17.09avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Great£2.30–£53.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£614K£614K/yr · 866K searches
Review moat
Good1,245.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality