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gin and tonic cans
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.07avg listing price — sweet spot $15–$100
Price range
Okay£2.23–£23.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,801.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 89K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand