55
ghee
Worth a lookShows low returns (0.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good691.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.40avg listing price — sweet spot $15–$100
Market size
Good£359K£359K/yr · 317K searches
Price range
Good£4.65–£25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-25.3%90-day search growth — must beat 0% to launch