40
gavin and stacey
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible39.05avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.33–£26.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£17K£17K/yr · 141K searches
Signals Low Review Barrier