54
fudge
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($9.06 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Great333.12avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£328K£328K/yr · 406K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Price range
Okay£1.20–£22.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Signals Low Review Barrier