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frys turkish delight
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great216.28avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.39–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 102K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch