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fruit roll ups
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Review moat
Good1,416.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 72K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.02–£7.92cheapest to priciest tracked listing — scored on the share inside $15–$100