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fruit pastilles
Skip itPricing outside the sweet spot ($5.55 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great329.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.11–£21.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay£113K£113K/yr · 129K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£5.55avg listing price — sweet spot $15–$100