46
fruit gums
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,161avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Market size
Good£290K£290K/yr · 306K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£0.93–£18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.33avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand