57
fruit and nut mix
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Great192.94avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£0.67–£27.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.54avg listing price — sweet spot $15–$100
Market size
Bad£89K£89K/yr · 68K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch