57
frozen food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good719avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£137K£137K/yr · 660K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Bad£1.21–£17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.11avg listing price — sweet spot $15–$100