50
fridge fresheners
Worth a lookShows searches that convert (19.8% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£440K£440K/yr · 318K searches
Review moat
Okay2,517.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.68–£23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf