55
french red wine
Worth a lookShows low returns (0.5%), but a small market ($31K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great155.96avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.22avg listing price — sweet spot $15–$100
Price range
Great£6.14–£55.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 26K searches