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french mustard
Skip itPrices mostly outside the sweet spot ($1.37–$16.61) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great456.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 78K searches
Price range
Bad£1.37–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100