44
freeze dried skittles
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great226avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.26avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 24K searches
Signals Low Review Barrier