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freeze dried fruit
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good916.76avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Price range
Okay£8.68–£17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£81K£81K/yr · 178K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch