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frappe powder
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+211.3%90-day search growth — must beat 0% to launch
Review moat
Great140.45avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.86avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good£7.64–£25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£51K£51K/yr · 71K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Trending