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Skip itSoft demand (-78.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great277.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.07avg listing price — sweet spot $15–$100
Price range
Good£4.71–£25.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£81K£81K/yr · 111K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-78.9%90-day search growth — must beat 0% to launch