63
football cake topper
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great436.98avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+32.9%90-day search growth — must beat 0% to launch
Market size
Okay£102K£102K/yr · 261K searches
Avg price
Bad£5.53avg listing price — sweet spot $15–$100
Price range
Bad£2.04–£9.70cheapest to priciest tracked listing — scored on the share inside $15–$100