52
food
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.25 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Market size
Good£634K£634K/yr · 2.3M searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£0.75–£22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,484.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.25avg listing price — sweet spot $15–$100