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food colouring paste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Price range
Okay£2.97–£21.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,297.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£71K£71K/yr · 85K searches
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand