48
food colouring gel
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,537.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 132K searches
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Price range
Bad£3.02–£17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand