38
fondue cheese
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great170.89avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.41avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.05–£27.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 23K searches
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand