53
foil
Worth a lookShows searches that convert (21.3% search→purchase), but pricing outside the sweet spot ($7.04 avg) keeps it on the watch list.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 847K searches
Review moat
Good1,179.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.25–£21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.04avg listing price — sweet spot $15–$100