37
flumps
Skip itPrices mostly outside the sweet spot ($0.97–$16.04) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good505avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 78K searches
Price range
Bad£0.97–£16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier