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flower cake decorations
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great147.58avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Price range
Bad£1.53–£18.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£47K£47K/yr · 224K searches