40
florentines
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible44.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.56avg listing price — sweet spot $15–$100
Price range
Good£3.28–£32.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£28K£28K/yr · 70K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch