53
floor wipes
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.66 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£301K£301K/yr · 318K searches
Review moat
Okay2,037.26avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Price range
Okay£0.72–£19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.66avg listing price — sweet spot $15–$100