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floor restore-eez
Skip itSoft demand (-96.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,855.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£14K£14K/yr · 21K searches
Growth
Bad-96.7%90-day search growth — must beat 0% to launch
Price range
Bad£5.81–£14.16cheapest to priciest tracked listing — scored on the share inside $15–$100