52
flaxseed milled
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great148.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£13.67avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.46–£34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£118K£118K/yr · 210K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand