60
flavoured water
Launch itA $1.2M/yr market growing +30.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.5M searches
Competition
Great38%top-5 click share — an open shelf
Review moat
Good545.84avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£0.86–£16.29cheapest to priciest tracked listing — scored on the share inside $15–$100