60
flavoured sparkling water
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,066.09avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Market size
Okay£246K£246K/yr · 220K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.66–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.13avg listing price — sweet spot $15–$100