56
flat white
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 2.0M searches
Avg price
Great£16.91avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good£3.97–£42.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,104.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-23.4%90-day search growth — must beat 0% to launch