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flash spray
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great198.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£234K£234K/yr · 207K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Price range
Okay£1.68–£20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.78avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand