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fish sauce
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Good900.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 109K searches
Price range
Bad£1.53–£18.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.72avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-22.8%90-day search growth — must beat 0% to launch