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firelighters
Skip itPrices mostly outside the sweet spot ($3.29–$15.06) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.3M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,425.7avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.29avg listing price — sweet spot $15–$100
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.29–£15.06cheapest to priciest tracked listing — scored on the share inside $15–$100