45
fire starter
Skip itPrices mostly outside the sweet spot ($3.36–$15.06) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,086.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 88K searches
Price range
Bad£3.36–£15.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand