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fire lighter
Skip itPrices mostly outside the sweet spot ($3.36–$15.08) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,048.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.19avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 65K searches
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.36–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand