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filter coffee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.78avg listing price — sweet spot $15–$100
Price range
Good£2.76–£45.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£650K£650K/yr · 487K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,916.97avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-18.9%90-day search growth — must beat 0% to launch