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fiji water
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.59avg listing price — sweet spot $15–$100
Price range
Okay£8.00–£21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£246K£246K/yr · 150K searches
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,110.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand