48
fig
Skip itSoft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great368.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£185K£185K/yr · 220K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.23avg listing price — sweet spot $15–$100
Price range
Bad£1.97–£18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch