44
fibre one
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good894.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.42–£28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad£98K£98K/yr · 94K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand